Afrodites Beauty Google Ads Case Study
Target Market: Norway 🇳🇴
Afrodites Beauty Google Ads Results
Website
afroditesbeauty.com
Campaign Period
November 21 - December 22, 2022
Target Location
Norway 🇳🇴
Category
Beauty & Wellness Services
Competition
High
Package
Google Ads Performance
Overview
Afrodites Beauty, founded by Ioanna Andrianopoulou, is a leading beauty and wellness center in Norway. With over 15 years of experience in the beauty industry and a foundation in Greece, Ioanna has brought her expertise to Norway, offering a range of professional beauty treatments. Afrodites Beauty's mission is to deliver top-notch services that leave customers feeling confident and cared for.
Objective
Afrodites Beauty partnered with Digital Global Branding Digital to increase their online visibility and generate high-quality leads for their beauty services. The goal was to target local audiences actively searching for beauty and wellness treatments, while maintaining a competitive cost per lead.
Challenges
- High competition in beauty service ads.
- Balancing lead quality with cost.
- Targeting niche local audiences.
Strategy
- Campaign Segmentation: Divided campaigns based on user intent and interest categories.
- Keyword Optimization: Focused on high-intent keywords and used negative keywords to eliminate irrelevant traffic.
- Creative and Ad Copy: Developed engaging ad copy emphasizing expertise and professionalism.
- Performance Tracking and Optimization: Regularly monitored campaign performance, adjusting bids and budgets.
Campaign Details
- Search Online Appointment Campaign: Targeted users looking to book beauty appointments online.
- Search Brand & Competitors Campaign: Focused on brand and competitor-related searches.
- Display Campaign: Targeted specific topics and placements for broader reach.
- Video Campaign (Women Audience): Targeted women interested in beauty and wellness.
Performance Metrics
221
Total Leads
Not specified
Impressions
kr 77.30
Cost Per Lead
Results
- Search Online Appointment Campaign: Delivered the highest conversions (98) with an efficient cost per conversion of kr 71.56.
- Search Brand & Competitors Campaign: Generated 62 conversions at the lowest cost per conversion of kr 65.
- Display Campaign: Achieved a strong reach with 21,471 impressions, driving 30 conversions at kr 66.40 per conversion.
- Video Campaign (Women Audience): Successfully targeted a niche audience, delivering 31 conversions at kr 135 per conversion.
REPORT - CAMPAIGN OVERVIEW
Frequently Asked Questions (AEO Q&A)
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