Aspire Appliance Services Google Ads Case Study
Target Market: India 🇮🇳
Aspire Appliance Services Google Ads Results
Website
aspireapplianceservices.com
Campaign Period
February 28 - April 31, 2024
Target Location
India 🇮🇳
Category
Home Appliance Repair Services
Competition
High
Package
Google Ads Performance
Overview
Aspire Appliance Services is a trusted name in home appliance repair services, offering reliable solutions for a tech-savvy lifestyle. From refrigerators and washing machines to air conditioners and TVs, Aspire Appliance Services ensures top-notch repair services tailored to meet customer needs.
Objective
The campaign aimed to generate high-quality leads for Aspire Appliance Services across a range of repair categories, while maintaining cost efficiency and optimizing for conversion.
Challenges
- Competitive Market: Operating in a highly competitive home services market.
- Wide Service Range: Targeting leads for different appliance repair services, requiring diverse campaign strategies.
- Cost Optimization: Maintaining an acceptable cost per lead while scaling lead volume across categories.
Strategy
- Service-Specific Campaigns: Running targeted campaigns for each appliance category to ensure relevance and high engagement.
- Geo-Targeting: Optimizing campaigns for specific service areas to improve lead quality.
- Creative Ad Design: Crafting compelling ad copies and creatives that highlighted Aspire Appliance Services' trustworthiness and expertise.
- Performance Monitoring: Continuously analyzing campaign data to make informed adjustments and improve results.
Campaign Details
- AAS: Inmarket - Leads: Leveraged video ads to attract users actively seeking appliance repair services.
- AAS: Fridge Repair - Leads: Focused on refrigerator repair services, highlighting quick and efficient solutions.
- AAS: TV Repair - Leads: Targeted individuals needing professional TV repair services.
- AAS: WM Repair - Leads: Promoted washing machine repair services with emphasis on affordability and reliability.
- AAS: AC Repair - Leads: Targeted AC repair and maintenance needs, a critical service during seasonal peaks.
Performance Metrics
1,266
Total Leads
445,857
Impressions
6.24%
CTR
₹165.66
Cost Per Lead
Results
- Strong Lead Volume: Generated a total of 1,266 high-quality leads across all campaigns.
- Cost Efficiency: Achieved an average CPL of ₹165.66, demonstrating the cost-effectiveness of the campaigns.
- Campaign Success: The 'WM Repair' campaign delivered the lowest CPL, showcasing the effectiveness of the strategy.
REPORT - CAMPAIGN OVERVIEW
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