Giovis Google Ads Case Study

Overview

Giovis is Malaysia's first female-focused jewelry brand specializing in premium titanium pieces. Renowned for its signature imported titanium, Giovis offers elegant and durable jewelry that combines style and quality. With a strong emphasis on craftsmanship, Giovis aims to set a new standard in the jewelry market.

Objective

Giovis partnered with Digital Global Branding Digital to drive online sales and enhance its brand visibility across Malaysia. The goal was to achieve high-quality conversions and a strong return on ad spend (ROAS) using Google Ads.

Challenges

• Capturing high-intent customers for premium jewelry.
• Optimizing shopping ads for better product visibility.
• Converting hesitant shoppers through targeted remarketing.

Strategy

• Search Campaigns: Targeted keywords with high intent, such as 'buy titanium jewelry Malaysia,' 'premium women's jewelry,' and 'durable necklaces for women.'
• Shopping Campaigns: Created optimized product feeds to showcase Giovis's signature titanium pieces in Shopping Ads.
• Remarketing Campaigns: Retargeted visitors who browsed the website but didn't make a purchase.
• Performance Optimization: Monitored key performance indicators daily to ensure budget efficiency.

Campaign Details

• Search Campaigns: Focused on capturing purchase-ready audiences searching for high-quality jewelry.
• Shopping Campaigns: Highlighted bestsellers and new arrivals with visually appealing images and detailed descriptions.
• Remarketing Campaigns: Used tailored ads emphasizing discounts, free shipping offers, and product quality.
• Performance Optimization: Focused on maximizing ROAS and lowering cost-per-conversion through strategic bid adjustments.

Performance Metrics

Results

• Achieved an impressive ROAS of 9.8, ensuring a high return on investment.
• Generated RM 18,306 in sales from a minimal ad spend of RM 1,868.
• Secured 321 conversions, demonstrating the effectiveness of targeted campaigns.