Gullborgen Google Ads Case Study

Overview

Gullborgen is a renowned jeweler specializing in gold, silver, and diamond products. With a legacy of hand-picking exquisite jewelry from fairs across Norway and abroad, Gullborgen also offers bespoke services through their in-house goldsmith, crafting and repairing jewelry tailored to customer preferences.

Objective

Gullborgen partnered with Digital Global Branding Digital to enhance their online sales using Google Ads. The primary goal was to generate high-value sales efficiently and to establish their e-commerce store as a go-to destination for jewelry shoppers in Norway.

Challenges

• Targeting high-value keywords for conversions.
• Retargeting to convert non-buying visitors.
• Efficiently allocating ad spend for maximum ROI.

Strategy

• Search Campaigns: Focused on high-intent keywords such as 'buy gold jewelry online,' 'custom diamond rings,' and 'goldsmith services Norway.'
• Dynamic Remarketing Campaigns: Retargeted users who visited the website but didn't complete purchases.
• Shopping Campaigns: Highlighted Gullborgen's premium jewelry products in Google Shopping Ads.
• Performance Tracking and Optimization: Monitored campaigns in real-time, optimizing for ROAS.

Campaign Details

• Search Campaigns: Created ad groups for specific product categories like gold, silver, and diamond jewelry.
• Dynamic Remarketing Campaigns: Showcased personalized product ads based on users' browsing history.
• Shopping Campaigns: Optimized product feeds with compelling titles, descriptions, and high-quality images.
• Performance Optimization: Used bid adjustments to prioritize high-performing keywords and demographics.

Performance Metrics

Results

• Achieved an exceptional ROAS of 13.4, demonstrating highly efficient ad spend.
• Generated Kr 133,000 in sales while keeping the total ad spend under Kr 10,000.
• Successfully converted 44 high-value customers, underscoring the effectiveness of targeted campaigns.