HiBroker Case Study
Target Market: India 🇮🇳
How We Generated 473 Leads for HiBroker with Meta Ads — Real Estate CRM Case Study
HiBroker offers a CRM platform built specifically for the real estate industry, helping professionals manage leads, improve sales workflows, and access real-time performance analytics. The core challenge was to position the product clearly in front of the right decision-makers while keeping lead acquisition efficient.
Using Meta Ads, we targeted real estate professionals and agencies with a performance-focused campaign structure built around lead generation, CRM feature communication, and creative testing. Based on the reporting snapshot provided, the campaigns generated 473 leads, reached 213,736 unique accounts, delivered 564,115 impressions, and maintained an average CPL of ₹152.15 on ₹71,964.99 in total spend.
473
Leads
₹152.15
CPL
213,736
Reach
₹71,964.99
Ad Spend
Client Overview
Brand: HiBroker
Industry: B2B SaaS — Real Estate CRM
Target Market: Real estate professionals, brokers, and agencies
Platform: Meta Ads (Facebook & Instagram)
Primary Goal: Lead generation for CRM inquiries and trial signups
Core Value Proposition: Simplify lead management, improve sales efficiency, and provide real-time analytics
The Problem We Were Hired to Solve
HiBroker needed a Meta Ads strategy that could attract qualified B2B SaaS leads from a fairly specific professional audience without letting cost per lead become uncompetitive. Three challenges defined the structure of the account:
1. Target Audience Precision: The campaigns needed to reach real estate professionals and agencies likely to benefit from a dedicated CRM solution, rather than broad business audiences with weak product fit.
2. Cost Efficiency: Lead generation had to remain commercially viable, with CPL kept within a competitive range while still prioritizing lead quality.
3. Campaign Variety: Multiple campaign angles needed to be tested across creatives, audiences, and budgets to identify the best-performing formula for scale.
Our Meta Ads Strategy for HiBroker
Audience Segmentation
We focused on narrowing the audience to real estate-relevant professionals using Meta's targeting capabilities.
• Industry-Relevant Audiences: Targeted users with professional alignment to real estate sales, brokerage, and property-focused business activity.
• Lead Intent Focus: Structured campaigns to prioritize audiences most likely to respond to a CRM-focused lead generation offer rather than generic engagement traffic.
Creative Positioning
The creative strategy centered on a clear B2B software value proposition:
• Value Messaging: Emphasized HiBroker's core promise: 'Simplify Your Sales, Maximize Your Leads.'
• Feature-Led Communication: Showcased CRM benefits relevant to real estate professionals, including lead management and sales efficiency.
• Direct Response Framing: Built creatives to generate inquiries and trial intent, not just awareness.
Optimization Process
• Used A/B testing across ad copy, creatives, and targeting combinations to identify the strongest-performing variants
• Adjusted budgets based on campaign-level performance to push more spend into efficient lead sources
• Tested multiple campaign structures to determine which combinations of messaging and audience produced the best CPL-to-volume balance
Campaign Mix
The account included multiple campaigns and creative tests, with top contributions from `HiBroker Lead | Digital Global Branding`, `HiBroker CRM Lead | Digital Global Branding`, and `HiBroker Leads campaign - new`. A broader supporting structure helped uncover which offer positioning generated the highest quality and lowest-cost leads.
Campaign Results — Full Data Breakdown
Reporting Snapshot: 1 August 2024 – 3 September 2024
Total Leads: 473
Total Ad Spend: ₹71,964.99
Average Cost Per Lead: ₹152.15
Total Reach: 213,736
Total Impressions: 564,115
Top Lead Volume Campaign: HiBroker Lead | Digital Global Branding — 212 leads at ₹147.63 CPL
Lowest CPL Campaign: HiBroker Leads campaign — 117 leads at ₹90.83 CPL
Key Insights from This Campaign
1. The Main HiBroker Lead Campaign Drove the Most Volume
The `HiBroker Lead | Digital Global Branding` campaign delivered 212 leads, making it the account's strongest volume driver. It proved that direct-response CRM messaging could generate substantial lead flow from a well-qualified real estate audience.
2. Feature-Focused CRM Messaging Converted at Scale
The `HiBroker CRM Lead | Digital Global Branding` campaign produced 118 leads at ₹163.78 CPL, showing that campaigns centered on the CRM product itself still delivered meaningful scale and commercially usable lead costs.
3. Fresh Creative Testing Added Useful Learning Even at Higher CPL
The `HiBroker Leads campaign - new` test brought in 26 leads at ₹263.29 CPL. While less efficient than the top campaigns, it expanded creative and audience learning that can inform future iterations.
4. The Best Efficiency Came from a Lower-CPL Support Campaign
The `HiBroker Leads campaign` delivered 117 leads at just ₹90.83 CPL, the lowest visible CPL in the account. That indicates one of the strongest opportunities for scale sits in the campaign-audience-message combination used there.
5. B2B SaaS Lead Generation on Meta Works When Positioning Is Clear
This account generated 473 leads while holding a blended CPL of ₹152.15. For a niche B2B CRM product, that result reinforces that Meta can be an effective lead-generation channel when targeting, messaging, and budget allocation are handled with discipline.
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