Sehgal Transport Google Ads Case Study

Overview

Sehgal Transport is a trusted provider of bus and fleet rental services in Delhi, catering to a variety of customers, including corporate entities, families, and individual travelers. Known for its extensive fleet and superior service quality, Sehgal Transport stands as a leader in its industry.

Objective

The goal of this campaign was to generate high-quality leads across multiple service categories (bus rentals, premium vehicle rentals, local transport, and corporate fleet services) while ensuring a competitive cost per conversion.

Challenges

• Market Competition: Operating in a highly competitive market with numerous service providers.
• Diverse Customer Base: Targeting both B2B and B2C customers with unique requirements.
• Cost Optimization: Balancing ad spend with lead quality to maintain a strong ROI.

Strategy

• Campaign Diversification: Running distinct campaigns for different customer segments and services (e.g., premium buses, local search, and corporate fleets).
• Precise Targeting: Leveraging keyword research, audience segmentation, and geo-targeting to maximize relevance.
• Multi-Format Approach: Utilizing search ads, display ads, and video remarketing to enhance visibility and engagement.
• Performance Monitoring: Regular campaign optimization based on performance data, ensuring efficient allocation of the budget.

Campaign Details

• ST: Premium Buses - Delhi: Targeted businesses and individuals looking for high-end bus rentals.
• ST: Pmax - Local Search: Focused on maximizing local inquiries through Google's Performance Max campaigns.
• ST: Premium Vehicles - Delhi: Highlighted premium vehicle rentals for corporate and special occasions.
• ST: InMarket - Lead Gen: Used display ads to attract users actively searching for fleet rental services.
• ST: YouTube - Remarketing: Re-engaged previous visitors with compelling video ads.

Performance Metrics

Results

• Strong Lead Generation: Generated 330 quality leads, with the majority coming from search and display campaigns.
• Cost Efficiency: Maintained an average cost per conversion of ₹338.52, demonstrating effective budget utilization.
• Enhanced Visibility: Achieved over 178,000 impressions, increasing brand awareness and visibility among target audiences.