Sehgal Transport Case Study
Target Market: India 🇮🇳
How We Generated 1,675 Leads for Sehgal Transport with Meta Ads — Transport & Tour Services Case Study
Sehgal Transport provides bus, fleet rental, and hiring services in Delhi for a wide range of customer needs, including corporate travel, family tours, religious journeys, and destination-specific trips. The challenge was to generate qualified leads across multiple service categories without losing relevance or efficiency.
Using Meta Ads, we structured service-specific lead campaigns that reached different travel intents with tailored messaging. The result: 1,675 leads, 333,025 reach, 940,129 impressions, and ₹101,440.89 in total ad spend, with a blended cost per lead of ₹60.56.
1,675
Leads
₹60.56
CPL
333,025
Reach
₹101,440.89
Ad Spend
Client Overview
Brand: Sehgal Transport
Industry: Transport, Fleet Rental & Tour Services
Location: Delhi, India
Target Market: Corporate clients, family groups, pilgrims, and destination-based travel audiences
Platform: Meta Ads (Facebook & Instagram)
Primary Goal: Generate targeted leads across multiple transport and tour service categories
The Problem We Were Hired to Solve
Sehgal Transport needed a lead-generation system capable of serving multiple travel intents at once while staying efficient in a highly competitive market. Three core challenges shaped the campaign design:
1. Diverse Target Groups: The business needed to attract a broad range of customers, from corporate clients to family groups and religious travelers.
2. Cost-Effectiveness: The campaigns had to maintain a competitive CPL across several service segments rather than just one narrowly defined audience.
3. Competitive Market: Bus rental and tour services are crowded categories, so the ads had to stand out on trust, relevance, and clear service differentiation.
Our Meta Ads Strategy for Sehgal Transport
Audience Differentiation
We segmented campaigns by service intent rather than trying to force all audiences through one generic message.
• Corporate Tours: Targeted businesses needing transport for employees, events, and organized travel.
• Family Tours: Spoke to leisure-focused users planning family trips.
• Religious & Destination Tours: Built dedicated campaigns for pilgrimage and destination-specific demand, including Chaar Dham, Jaipur, Manali, and Shimla.
Creative and Offer Positioning
The ad creative emphasized the qualities most likely to move users from interest to inquiry:
• Reliability and Safety: Positioned Sehgal Transport as a dependable partner for group travel.
• Affordability: Reinforced value for users comparing transport options.
• Customer Satisfaction: Helped differentiate the brand in a crowded rental and tour market.
Data-Driven Optimization
• Monitored performance regularly and refined campaign structure based on lead volume and CPL
• Shifted emphasis toward campaigns with stronger cost efficiency and clearer audience fit
• Used campaign-level learning to improve both service relevance and lead-generation consistency
Campaign Mix
Seven campaigns were used to cover distinct service categories: Tours Operators, Family Tours, Corporate Tours, Chaar Dham Tours, Jaipur Tours, Manali Tour, and Shimla Tour. This structure allowed the account to scale breadth without sacrificing message specificity.
Campaign Results — Full Data Breakdown
Reporting Snapshot: 15 May 2024 – 5 June 2024
Total Leads: 1,675
Total Ad Spend: ₹101,440.89
Average Cost Per Lead: ₹60.56
Total Reach: 333,025
Total Impressions: 940,129
Top Volume Campaign: Family Tours | Leads - New — 287 leads at ₹65.55 CPL
Lowest CPL Campaign: Jaipur Tours | Leads — 281 leads at ₹37.59 CPL
Key Insights from This Campaign
1. Segmenting by Travel Intent Created Stronger Lead Volume
Splitting the account by service type helped each campaign speak to a more specific user need. That structure supported scale across corporate, family, religious, and destination-based travel audiences without flattening the message into something generic.
2. Jaipur Tours Delivered the Best Efficiency in the Account
The `Jaipur Tours | Leads` campaign generated 281 leads at ₹37.59 CPL, making it the most cost-efficient visible campaign in the screenshot. It shows how destination-specific demand can outperform broader service categories when intent is clear.
3. Family and Corporate Campaigns Added High-Value Scale
The Family Tours and Corporate Tours campaigns generated 287 and 255 leads respectively, both at commercially strong CPLs. That volume gave the account scale beyond single-destination travel demand.
4. Religious Travel Performed Reliably at a Competitive CPL
The `Chaar Dhaam Tours | Leads` campaign produced 187 leads at ₹60.20 CPL, demonstrating that pilgrimage-focused campaigns can deliver dependable lead volume when positioned clearly.
5. The Account Balanced Breadth and Cost Control Successfully
Generating 1,675 leads at a blended CPL of ₹60.56 across seven distinct campaigns is a strong outcome for a competitive transport market. The performance suggests the segmentation strategy preserved both scale and efficiency.
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